福布斯2019全球品牌价值100强
2020-04-11 16:56:44
supervisor
100
福布斯发布了全球品牌价值100强榜单（The World’s Most Valuable Brands），榜单显示，科技巨头苹果连续9年夺冠。苹果的品牌价值达2,055亿美元，比上年增长了12%。作为唯一上榜的中国品牌，华为排名第97位。
| Rank | Brand | Brand Value | 1-Yr Value Change | Brand Revenue | Company Advertising | Industry | |
|---|---|---|---|---|---|---|---|
 | #1 | Apple | $205.5 B | 12% | $265.8 B | - | Technology |
 | #2 | $167.7 B | 27% | $136.2 B | $6.4 B | Technology | |
 | #3 | Microsoft | $125.3 B | 20% | $110.2 B | $1.6 B | Technology |
 | #4 | Amazon | $97 B | 37% | $211.4 B | $8.2 B | Technology |
 | #5 | $88.9 B | -6% | $48.8 B | $1.1 B | Technology | |
 | #6 | Coca-Cola | $59.2 B | 3% | $23.8 B | $4.1 B | Beverages |
 | #7 | Samsung | $53.1 B | 11% | $221.6 B | $3.6 B | Technology |
 | #8 | Disney | $52.2 B | 10% | $33.8 B | $2.8 B | Leisure |
 | #9 | Toyota | $44.6 B | 0% | $190.8 B | $4.6 B | Automotive |
 | #10 | McDonald's | $43.8 B | 6% | $96.1 B | $389 M | Restaurants |
 | #11 | AT&T | $41.3 B | -1% | $170.8 B | $5.1 B | Telecom |
 | #12 | Louis Vuitton | $39.3 B | 17% | $15.5 B | $6.5 B | Luxury |
 | #13 | Intel | $38.8 B | 14% | $70.8 B | $1.2 B | Technology |
 | #14 | NIKE | $36.8 B | 15% | $36.7 B | $3.6 B | Apparel |
 | #15 | Cisco | $34.5 B | 7% | $49.3 B | $166 M | Technology |
 | #16 | GE | $34.3 B | -8% | $98.8 B | - | Diversified |
 | #17 | Mercedes-Benz | $33.2 B | -3% | $125.9 B | - | Automotive |
 | #18 | Oracle | $32.2 B | 4% | $39.6 B | $138 M | Technology |
 | #19 | Verizon | $31.7 B | 1% | $130.9 B | $2.7 B | Telecom |
 | #20 | IBM | $31.5 B | -2% | $79.6 B | $1.5 B | Technology |
 | #21 | BMW | $29.8 B | -5% | $91.5 B | - | Automotive |
 | #22 | SAP | $28.7 B | 10% | $29.1 B | - | Technology |
 | #23 | Marlboro | $28.5 B | 7% | $25.1 B | $933 M | Tobacco |
 | #24 | Budweiser | $27.2 B | 6% | $12 B | - | Alcohol |
 | #25 | Visa | $26.9 B | 10% | $20.6 B | - | Financial Services |
 | #26 | Walmart | $26.3 B | 6% | $348.5 B | $3.5 B | Retail |
 | #27 | American Express | $26 B | 13% | $43.3 B | - | Financial Services |
 | #28 | Honda | $25.8 B | 1% | $134.9 B | - | Automotive |
 | #29 | Pepsi | $18.8 B | 2% | $9.5 B | $2.6 B | Beverages |
 | #30 | Gucci | $18.6 B | 24% | $9.8 B | - | Luxury |
 | #31 | L'Oréal | $18.5 B | 8% | $10.9 B | $9.6 B | Consumer Packaged Goods |
 | #32 | Home Depot | $18.1 B | 11% | $108.2 B | $921 M | Retail |
 | #33 | Hermès | $18.1 B | 18% | $7 B | $352 M | Luxury |
 | #34 | Nescafe | $17.9 B | 4% | $9.5 B | - | Beverages |
 | #35 | Starbucks | $17 B | 5% | $24.7 B | $260 M | Restaurants |
 | #36 | Accenture | $16.6 B | 12% | $42.5 B | $78 M | Business Services |
 | #37 | Gillette | $16.6 B | -3% | $6.6 B | $7.1 B | Consumer Packaged Goods |
 | #38 | Netflix | $15.5 B | 34% | $15.8 B | $1.8 B | Technology |
 | #39 | IKEA | $15.3 B | 6% | $45.8 B | - | Retail |
 | #40 | Frito-Lay | $14.7 B | 2% | $11.7 B | $2.6 B | Consumer Packaged Goods |
 | #41 | Audi | $14.2 B | -4% | $61.9 B | - | Automotive |
 | #42 | Wells Fargo | $14 B | 3% | $101.1 B | $857 M | Financial Services |
 | #43 | Mastercard | $14 B | 13% | $15 B | $907 M | Financial Services |
 | #44 | Siemens | $13.8 B | 8% | $97.9 B | - | Diversified |
 | #45 | CVS | $13.7 B | 4% | $194.6 B | $364 M | Retail |
 | #46 | Zara | $13.5 B | 3% | $21.3 B | - | Retail |
 | #47 | ESPN | $13.1 B | -10% | $11.2 B | $2.8 B | Media |
 | #48 | Ford | $13 B | -8% | $152.7 B | $4 B | Automotive |
 | #49 | HSBC | $12.8 B | 7% | $82.7 B | - | Financial Services |
 | #50 | Nestle | $12.6 B | 7% | $8.3 B | - | Consumer Packaged Goods |
 | #51 | UPS | $12.6 B | -5% | $71.9 B | - | Transportation |
 | #52 | HP | $12.5 B | 1% | $52.1 B | - | Technology |
 | #53 | J.P. Morgan | $12.4 B | 4% | $50.5 B | $3.3 B | Financial Services |
 | #54 | Deloitte | $12.4 B | - | $43.2 B | - | Business Services |
 | #55 | Fox | $12.2 B | 5% | $14.5 B | $392 M | Media |
 | #56 | Chase | $11.7 B | 14% | $61.1 B | $3.3 B | Financial Services |
 | #57 | Bank of America | $11.6 B | 12% | $91.2 B | $1.7 B | Financial Services |
 | #58 | H&M | $11.5 B | -12% | $24.2 B | - | Retail |
 | #59 | Citi | $11.4 B | 12% | $97.1 B | $1.5 B | Financial Services |
 | #60 | Sony | $11.3 B | 10% | $66.9 B | $3.7 B | Technology |
 | #61 | Adidas | $11.2 B | 18% | $23.4 B | - | Apparel |
 | #62 | Porsche | $11 B | 1% | $30.4 B | - | Automotive |
 | #63 | Chevrolet | $10.7 B | -7% | $80.6 B | $4 B | Automotive |
 | #64 | Cartier | $10.7 B | 1% | $7.4 B | - | Luxury |
 | #65 | Pampers | $10.6 B | -7% | $8.5 B | $7.1 B | Consumer Packaged Goods |
 | #66 | Adobe | $10.5 B | 27% | $9 B | $174 M | Technology |
 | #67 | Ebay | $10.5 B | 2% | $9.7 B | $1.4 B | Technology |
 | #68 | PwC | $10.4 B | - | $41.3 B | - | Business Services |
 | #69 | Colgate | $10.3 B | 3% | $5.3 B | $1.6 B | Consumer Packaged Goods |
 | #70 | Corona | $10.1 B | 15% | $6.6 B | - | Alcohol |
 | #71 | Red Bull | $9.9 B | -5% | $6.5 B | - | Beverages |
 | #72 | Lexus | $9.6 B | 1% | $23 B | $4.6 B | Automotive |
 | #73 | T-Mobile | $9.5 B | 5% | $43.1 B | - | Telecom |
 | #74 | Lowe's | $9.3 B | 10% | $71.3 B | $963 M | Retail |
 | #75 | Santander | $9.2 B | 7% | $78.2 B | $762 M | Financial Services |
 | #76 | Danone | $9.2 B | -8% | $11.2 B | - | Consumer Packaged Goods |
 | #77 | PayPal | $9.1 B | 22% | $15.5 B | $484 M | Technology |
 | #78 | Rolex | $9.1 B | -2% | $5.1 B | - | Luxury |
 | #79 | Chanel | $9 B | 12% | $6.5 B | - | Luxury |
 | #80 | Goldman Sachs | $9 B | 10% | $52.5 B | - | Financial Services |
 | #81 | Nissan | $8.9 B | -6% | $97.2 B | $2.7 B | Automotive |
 | #82 | Costco | $8.8 B | 9% | $141.6 B | - | Retail |
 | #83 | Heineken | $8.7 B | 5% | $6.3 B | - | Alcohol |
 | #84 | Uniqlo | $8.6 B | 14% | $15.9 B | $637 M | Apparel |
 | #85 | Lancôme | $8.5 B | 6% | $5.2 B | $9.6 B | Consumer Packaged Goods |
 | #86 | KFC | $8.5 B | 14% | $26.2 B | $131 M | Restaurants |
 | #87 | Caterpillar | $8.3 B | 15% | $54.7 B | - | Heavy Equipment |
 | #88 | RBC | $8.3 B | 8% | $44.3 B | - | Financial Services |
 | #89 | FedEx | $8.2 B | 0% | $69.2 B | $442 M | Transportation |
 | #90 | Dell | $8.2 B | 10% | $79.2 B | $1.1 B | Technology |
 | #91 | Allianz | $8.2 B | 8% | $126.7 B | - | Financial Services |
 | #92 | Nivea | $8.1 B | 3% | $5.2 B | $1.8 B | Consumer Packaged Goods |
 | #93 | Philips | $8.1 B | 6% | $28.9 B | $1.3 B | Diversified |
 | #94 | Hyundai | $8.1 B | -8% | $88 B | $2.1 B | Automotive |
 | #95 | Hewlett-Packard Enterprise | $8.1 B | - | $30.9 B | $568 M | Technology |
 | #96 | LEGO | $8.1 B | 3% | $5.8 B | - | Leisure |
 | #97 | Huawei | $8 B | -4% | $108.9 B | - | Technology |
 | #98 | John Deere | $8 B | 15% | $37.4 B | $188 M | Heavy Equipment |
 | #99 | BASF | $8 B | -7% | $73.9 B | - | Diversified |
 | #100 | Kellogg's | $8 B | -2% | $5.8 B | $752 M | Consumer Packaged Goods |